WOCK On Vinyl - Aussie Radio Jingles (Coca Cola)

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Before things get too serious at Rock On Vinyl, I thought it might be fun to post a song at the end of each month, that could be considered to be either Weird, Obscure, Crazy or just plain Korny.
.This WOCK posting comes under the 'Obscure' category and is Part 2 to an earlier posting, which included Coca Cola jingles by The Easybeats and the Bee Gees.

Music is a big seller of products and services and is an important part of advertising. In particular, well known bands and artists have been used to reproduce commercial jingles to sell their products (in this case that magic elixir we call Coca Cola).
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This posting provides a sample of some more classic jingles from Aussie bands: Johnny Farnham, The Twilights, The Groove and The Executive.

.Coca-Cola was developed in 1886 by John Pemberton, a Pharmacist at the Eagle Drug & Chemical Company. Initially being sold as a patent medicine for a nickel, the first sale of Coca-Cola was on May 8, 1886 at a Pharmacy in Atlanta, Georgia. On May 29, 1886, Pemberton placed the first Coca-Cola ad in the Atlanta Journal. Coca-Cola was bought out by businessman Asa Griggs Candler who began to market it as a soft drink. The Coca-Cola Company produces extract not soda! They then sell the concentrate to licensed Coca-Cola bottlers who hold exclusive territory rights with The Coca-Cola Company. They in turn produce the final product in bottles and cans.

It was in 1963 that Coca-Cola started using the slogan "Things Go Better with Coke". Advertising agency McCann-Erickson worked with popular acts to create musical jingles utilising the slogan. The jingles became so popular that Coca-Cola eventually distributed 60,000 promotional "Let's Swing the Jingle for Coca-Cola" singles through their bottlers.

In these short radio spots, the original artists would rework their own popular songs to reflect the idea that "Things Go Better with Coke." What's amazing is that these short little reworkings are actually strangely compelling to listen to. In fact, even listening to several of them in a row is enjoyable, sometimes in a head-shaking kind of way. What's bizarre to me is that something that today would seem like such a crass sell-out was deemed not only acceptable, but was actually incredibly popular. What helps, I'm sure, is the earnestness that went into the production of these tracks. Clearly less cynical times, mind you.
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An Aussie single was released in 1968 for Coke called "A Groovin' With Coca-Cola" b/w "Summerhill Road" (PRS-2028). The A side featured 4 one minute Coca-Cola jingles by The Executives, The Twilights, The Groove and Johnny Farnham. The Groove won the Hoadley’s National Battle Of The Sounds of that year. As a special bonus the B side featured the latest single by The Executives (at the time of its release) "Summerhill Road".
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Thanks to Woodnet for supplying the FLAC rip of "A Groovin' With Coca Cola".  My favourite Coke Ad on this single in Farnham's, but be assured that all these jingles are worth the listen, cause - 'Things Go Better at WOCK on Vinyl' !
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Aussie Coca Cola Jingles Link (64Mb)   New FLAC Link 30/03/2020
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