Wednesday, June 30, 2010

W.O.C.K On Vinyl - Rice Krispies T.V Jingle (The Rolling Stones 1963)

Before things get too serious here at Rock On Vinyl, I thought it might be fun to post a song at the end of each month, that could be categorized as being either Weird, Obscure, Crazy or just plain Korny.
Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Eugene McKay for the Kellogg company, and later marketed by Kellogg's in 1927 and released to the public in 1928. This cereal is widely known and popular with a long advertising history, with the cartoon characters Snap, Crackle, and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement and is a very obscure recording. .
This is a real find!
The Stones sound like the "Greatest Rock and Roll Band in
the World" on this one. Actually, Brian Jones co-wrote this jingle with the J. Walter Thompson ad agency (who had Rice Krispies as a client) for the princely sum of 400 pounds. It was only shown in the United Kingdom in '64 which is why no one from the States can remember seeing this when it was shown.
Features Brian Jones really wailing on harmonica on this one and Keith Richards playing some really funky guitar.

Included is a rip of the Krispies Jingle at 320kps along with an avi YouTube clip of the B&W T.V advertisement (including all of the snap, crackles and pops that you would expect from such old footage!)
Krispies Jingle (3Mb) REPOST

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