Friday, March 30, 2012

WOCK On Vinyl - Aussie Radio Jingles (Coca Cola)

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Before things get too serious at Rock On Vinyl, I thought it might be fun to post a song at the end of each month, that could be considered to be either Weird, Obscure, Crazy or just plain Korny.
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This WOCK posting comes under the 'Obscure' category and is Part 2 to an earlier posting, which included Coca Cola jingles by the Easybeats and the Bee Gees.
Music is a big seller of products and services and is an important part of advertising. In particular, well known bands and artists have been used to reproduce commercial jingles to sell their products (in this case that magic elixir we call Coca Cola).
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This posting provides a sample of some more classic jingles from Aussie bands like: Johnny Farnham, The Twilights, The Seekers, The Groove, The Executive, Billy Thorpe, Sherbet, Doug Parkinson, Dragon, Brian Cadd, Ronnie Burns and The Valentines.
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Coca-Cola was developed in 1886 by John Pemberton, a Pharmacist at the Eagle Drug & Chemical Company. Initially being sold as a patent medicine for a nickel, the first sale of Coca-Cola was on May 8, 1886 at a Pharmacy in Atlanta, Georgia. On May 29, 1886, Pemberton placed the first Coca-Cola ad in the Atlanta Journal. Coca-Cola was bought out by businessman Asa Griggs Candler who began to market it as a soft drink. The Coca-Cola Company produces extract not soda! They then sell the concentrate to licensed Coca-Cola bottlers who hold exclusive territory rights with The Coca-Cola Company. They in turn produce the final product in bottles and cans.
It was in 1963 that Coca-Cola started using the slogan "Things Go Better with Coke". Advertising agency McCann-Erickson worked with popular acts to create musical jingles utilizing the slogan. The jingles became so popular that Coca-Cola eventually distributed 60,000 promotional "Let's Swing the Jingle for Coca-Cola" singles through their bottlers.
In these short radio spots, the original artists would rework their own popular songs to reflect the idea that "Things Go Better with Coke." What's amazing is that these short little reworkings are actually strangely compelling to listen to. In fact, even listening to several of them in a row is enjoyable, sometimes in a head-shaking kind of way. What's bizarre to me is that something that today would seem like such a crass sell-out was deemed not only acceptable, but was actually incredibly popular. What helps, I'm sure, is the earnestness that went into the production of these tracks. Clearly less cynical times, mind you.
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An Aussie single was released in 1968 for Coke called "A Groovin' With Coca-Cola" b/w "Summerhill Road" (PRS-2028). The A side featured 4 one minute Coca-Cola jingles by The Executives, The Twilights, The Groove and Johnny Farnham. The Groove won the Hoadley’s National Battle Of The Sounds of that year. As a special bonus the B side featured the latest single by The Executives (at the time of its release) "Summerhill Road".
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Most of these jingles in this post (14 in total) were sourced from a CD called "Things Go Better with Coke: Sixties Coca-Cola Commercials (1965-1969)" and the single "A Groovin' With Coca Cola" (thanks to Ozzie Music Man for the single). My favourite Coke Ads are those by the Seekers and The Valentines, but be assured that all these jingles are worth the listen, cause - 'Things Go Better at WOCK on Vinyl' !
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Aussie Coca Cola Jingles Link (25Mb)
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7 comments:

  1. This information is quite attractive and informative as per seeing the use of it in this field. I prefer to read this kind of stuff.

    ReplyDelete
  2. I have the grooving with Coca-Cola promo record on vinyl and it has the jacket as well. Is it worth anything.

    ReplyDelete
  3. I would think that you might get some 'serious attention' if you advertised it on eBay. A reserve price of @$50 would be a good start I reckon.

    ReplyDelete
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  5. Anonymous, would you be willing to sell it?

    ReplyDelete
    Replies
    1. Have just listed on eBay:

      http://www.ebay.com.au/itm/-/111821949873?

      Delete
    2. I only have the vinyl record but no covers, so didn't think you'd be interested

      Delete